Boux Avenue.....

So my curiosity is aroused....New lingerie retail chain Boux Avenue is arriving in 3 days on March 30th with stores opening all over the UK very soon (I will have to make do with checking out the collection on the website until I next get back to the UK) 

The range has been founded and is being launched by Dragon's Den member Theo Paphitis and will be featuring one of my fave models Jacqui Ainsley, the girlfriend of Guy Ritchie (she modelled one of my collections on Asos.com a few seasons ago!)


The brand will feature sizes 30A to 40G but plans to extend to a K cup later on.
Below are the promo pics.....

(And below is Jacqui wearing one of my ranges for Asos...!)

A bientôt,

Ruby Lou x