Sunday, 27 March 2011

Boux Avenue.....

So my curiosity is aroused....New lingerie retail chain Boux Avenue is arriving in 3 days on March 30th with stores opening all over the UK very soon (I will have to make do with checking out the collection on the website until I next get back to the UK) 

The range has been founded and is being launched by Dragon's Den member Theo Paphitis and will be featuring one of my fave models Jacqui Ainsley, the girlfriend of Guy Ritchie (she modelled one of my collections on a few seasons ago!)

The brand will feature sizes 30A to 40G but plans to extend to a K cup later on.
Below are the promo pics.....
(And below is Jacqui wearing one of my ranges for Asos...!)

Ruby Lou x

Sunday, 20 March 2011


I love Italian lingerie and one of my favourite brands to check out each season is intimissimi. After using Russian model Irina Shayk for many seasons, they are now introducing American model Alyssa Miller for their new season collection.

Below is their new Bridal Collection launching on March 21st....

Ruby Lou x

Wednesday, 16 March 2011

JPG/La Perla lingerie and Marie Claire Italia

Meghan Collison photograped by Jacques Olivar for Marie Claire Italia. 
Wearing some JP Gaultier/La Perla lingerie.....very beautiful indeed....

Ruby Lou x

Thursday, 10 March 2011


Legzskin is a denimwear brand based in Cannes, France. I have been freelancing with them for about a year. Below are some examples of their Autumn/Winter collection. 
Spring/Summer collection to be launched soon.......

Ruby Lou x